Traceability helps world’s largest seafood company move to next level.

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CodeIT customer Marine Harvest, the world’s leading seafood company, has launched a new global brand called MOWI, and further to this, is changing its company name to Mowi. The company will launch the MOWI brand into selected markets. The branded product line – yet to be announced – will provide customers added value in taste, convenience, nutrition and traceability.

Mowi is strongly rooted in the history of the company. The company we know today as Marine Harvest was originally founded as Mowi by Norwegian aquaculture pioneers more than 50 years ago.
Alf-Helge Aarskog, CEO of Marine Harvest, puts the move into perspective, stating “I am really excited that we are now taking the company to the next level. Through implementing our MOWI branding strategy, we can communicate our integrated value-chain from feed to the consumer’s plate.” He adds, “Mowi is an inspirational name that recalls our pioneering spirit that has developed over the past 50 years. Since the first salmon was farmed in 1964, we have grown into a global fully integrated company, including breeding, feed, farming, processing and sales. Throughout the past 50 years, we have always remained true to our core value – the care we have for our people, our fish, our customers and the environment.”
The proposed name change is subject to shareholders’ approval, and the company has summoned an Extraordinary General Assembly to resolve the name change with effect from 1 January 2019.
CodeIT wish Marine Harvest every success with their move to the next level and is proud to play an important part by helping to provide the systems and technology for the essential traceability.