Picture: Johan Bodén and Bjørnar Torsnes seal the new landmark deal.
A new landmark for CodeIT in Vietnam: Successful Swedish visionary chooses CodeIT to help open major new markets in SE Asia.
Visionary entrepreneur Johan Bodén knows how to make things happen – and always on an impressive scale. His story started in Sweden. Then he conquered Ukraine, reviving the agriculture and food industry with several enterprises. Here his key investment was the Chumak company, famous for its top quality and popular tomato ketchup (www.chumak.com). Now he is building something new in Vietnam, and has his sights set on the rest of Southeast Asia. Together with his partners, he can already see the first stage of an ambitious plan to become one of the largest contract manufacturing producers of aseptic beverages in Southeast Asia coming to completion. CodeIT is part of it.
In full production, Johan Bodén see their company “DenEast” (www.deneast.com) in Vietnam manufacturing and selling 1.5 billion packs annually by serving leading multinationals, global entries and strong local brands in the region. Products will include nutrition, dairy and non-dairy functional beverages. To help make this vision come true and establish DenEast’s leading position in these highly competitive markets in Southeast Asia DenEast has taken on board CodeIT as a key technology partner.
CodeIT is a respected specialist in connected industry solutions and has been chosen to provide a complete state-of-the-art traceability and documentation system to DenEast’s brand-new factory just outside Ho Chi Minh City in the south of Vietnam. Stage 1 of the factory has already been completed and approved in accordance with Vietnam’s Food Safety Regulations as well as certified in accordance to FSSC 22000, ISO 9000, HAACP for medical foods and SMETA 4 Pillar registration in SEDEX. The factory is equipped with the latest technology from Tetra Pak – world’s leading food processing and packaging solutions company.
Johan Bodén says CodeIT was a natural choice as a long-term technology partner, “The DenEast factory is built according to Scandinavian industry standards and CodeIT is perfectly matched for the strict requirements we have for our suppliers and the level of service we need to deliver to our customers.”
CodeIT has its roots in Norway but is no newcomer to the region. It has a fully-fledged and highly competent organization in Vietnam that was established in 2013. This local strength and expertise are very important for DenEast – as Johan Bodén himself puts it “We must have local support 24/7, 365. It is an absolute requirement for all our time-critical installations.”
CodeIT are thrilled and proud to have been selected by Johan Bodén and DenEast. “We feel this is a perfect project for us and represents a new landmark for CodeIT in Vietnam”, says CodeIT CEO Bjørnar Torsnes.